Relying on repeat customers is never a bad thing – even when it comes to provider education!
The National AHEC Organization (NAO) has been hosting national webinars aimed at health professionals and health professions students since the HPV Immunization Project began in 2014. And since then, attendance numbers have grown from 73 on the first national webinar to nearly 600 on the latest offering - a 700% increase!
“Using webinar technology allows us to reach those healthcare providers who can’t frequently travel away from their practice to receive quality continuing education,” said Gretchen Forsell, HPV Immunization Project Director. “We’ve found we’re really able to make an impact especially in those rural, frontier and underserved areas – the providers who don’t have access to large-scale quality improvement projects most often available in urban settings.”
Attendance has been bolstered by keeping registrants’ contact information and then promoting additional educational opportunities as they become available to those previous attendants/registrants. As the contact list grows, so has the attendance at the webinars.
As a result, NAO has expanded its webinar platform Adobe Connect license twice to accommodate for the extra interest in its webinar programs. “Not only do health professionals and health professions students receive education on the HPV vaccine, but they also learn about what AHECs do and that’s a win-win for us,” Forsell said.
Frontier settings are located in sparsely populated locations and serve a large geographical area