NAO Communications Committee Marketing Collaborative Open Forum 

A virtual quarterly NAO Marketing Collaborative Open Forum for NAO Members begins soon. These forums will allow opportunities to share best practice resources, as well as provide guidance and education in specific areas of communications/marketing engagement strategies. Our goal is to answer your questions to better support your AHEC, while soliciting member feedback to shape this program going forward.

Mark your calendars for the first virtual Forum, which is open to all members. The event is hosted by the NAO Communications Committee (NCC) and will take place on Tuesday, September 19 at 3pm ET on Zoom.

The NAO Marketing Collaborative Resources website portal is a repository of marketing materials created and maintained by the NCC to give NAO members access to information and resources that promote best business practices, as well as to share new ideas, inspirations, and successes from AHECs across the country. This new NAO membership benefit venture was spearheaded by NCC representatives, Peg Bolgioni and Rachel Huber, who will be overseeing the coordination of information submitted for the NAO Marketing Collaborative Resources (NMCR) Repository.

The NMCR and Collaborative development is directed by your answers to the NAO Marketing Survey from December 2022. As a result of the survey, we will focus on the following areas:

• Social Media: Challenges, successful strategies, training.

• Marketing Samples & Website Development: Press releases, flyers, landing pages, videos, PowerPoint presentations, annual reports, marketing plans.

• Email Marketing: Helpful tools, target groups, developing your brand.

• Media Relations: Building relationships with the press, public service announcements, radio, public access television, earned media.

To access the NAO Marketing Collaborative Resources Repository, go to the Members Only section of the NAO website and click through the following steps:

• Groups

• Resources: NAO Marketing Collaborative

• If not listed, type “Marketing” in the Search box to find the group, then click on the title Resources: NAO Marketing Collaborative

The NAO Communications Committee (NCC) guides all NAO communications (written, electronic, internal, and external), and oversees the implementation of activities, marketing materials, and recommendations regarding communications policies and activities. The NCC is seeking to build a strong and robust repository volume  of diverse materials. To submit resources, please email: Peg Bolgioni pbolgioni@svtahec.org or Rachel Huber rhuber@med.wayne.edu.